Posted on:
06 March 2012
Category:
Authored
The relationship a telecom service provider shares with a mobile subscriber is unique. Perhaps there are very few other entities that connect and communicate with its customer directly, regularly and also share a monetary relationship with them. In a prepaid majority telecom market this relationship is not to be taken for granted as the consumer [...] Continue Reading
Posted on:
24 January 2012
Category:
Authored
With rapid advancement and ubiquity of mobile technology, the applications of mobile devices have become pervasive across all avenues of our daily lives from healthcare, financial services, travel and leisure, media and entertainment to government services, social networking and news dissemination and so on. It presents unprecedented opportunity for all businesses, big or small to [...] Continue Reading
Posted on:
17 January 2012
Category:
Authored
By Hetarth Patel, Vice President, Sales, FlytxtOriginally appeared in Telecom TigerIntent marketing in a mobile operator scenario is about reviving the purchase intent of a mobile subscriber who has earlier attempted to purchase a product or a service without enough prepaid balance. Presenting his views Hetarth Patel, VP Sales, Flytxt says that Its objective is [...] Continue Reading
Posted on:
12 January 2012
Category:
Authored
It would not be exaggeration to say that SMS is the most prolific applications a mobile phone user has ever seen. Since the adoption of SMS messaging in early 90’s, it has come a long way. In 2010 alone, around 6.1 trillion SMS messages were sent across the world - about 2 Lakh messages every second[i]. We are yet to see the actual numbers of 2011, but it was estimated to be around 8 trillion. The astounding growth of the medium can be attributed to its simplicity and the fact that it is supported by majority of handsets. Continue Reading
Posted on:
26 September 2011
Category:
Authored
When traditional media gave way to digital media advertising, marketers were offered with newer avenues to engage with the customers. Digital media thus emerged as the most influential modes of advertising considering the reach and measurability. Online ads, display banners, e-mailers and websites emerged to pop up to the consumer at every possible keyword search. Bulk sized machines gave way to laptops and then palmtops, but with the accessibility of internet on mobiles; mobile internet has created windows of opportunities for the brands and operators alike. Continue Reading
Posted on:
26 September 2011
Category:
Authored
Having discussed about the evolution from digital to the mobile advertising space let’s throw some light on the future trigger factors which caused or will cause mobile advertising to evolve, mature and grow further.
Legal issues: When mobile as a advertising channel started making rounds, SMS acted as a prime channel. And then legal regulatory bodies got into action to ensure that all is done under its defined rules, this almost killed SMS as a legal advertising medium. Continue Reading
Paktolus Solutions, LLC