Operator’s Big Data Push in the pursuit of ‘Smartness’

Posted on: 06 May 2013
Category: Authored

Next Generation Telco’s are already on the move. They have realized that they need to change from mere connectivity providers to become enablers of unconventional and disruptive business models to make a move in the saturating and competitive markets. Many operators have already initiated their attempts to switch from ‘dumb’ to ’smart’ pipe providers. We [...] Continue Reading

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2013 growth drivers in Indian telecom market

Posted on: 01 April 2013
Category: Authored

The real-action starts now for the Indian telecom industry at the onset of new financial year. Amidst the scams and licensing issues, India is still one of the fastest growing telecom markets. The growth is driven by increased adoption of mobile phones and seamless rural connectivity. There is still ample space for growth left in [...] Continue Reading

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Big Data Driven Mobile Marketing Trends 2013: Mobile Operator’s perspective

Posted on: 28 March 2013
Category: Authored

2013 is generally being considered as the ‘Big Action’ year after all these years of ‘Big Hype’ when it comes to putting ‘Big Data’ to practice. Mobile operators are too frowning at this fast sweeping global phenomenon with deep interest trying to adopt it and leverage it to their advantage. With the establishment [...] Continue Reading

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There is need to understand misconceptions about telco campaign management-Expert

Posted on: 06 March 2012
Category: Authored

The relationship a telecom service provider shares with a mobile subscriber is unique. Perhaps there are very few other entities that connect and communicate with its customer directly, regularly and also share a monetary relationship with them. In a prepaid majority telecom market this relationship is not to be taken for granted as the consumer [...] Continue Reading

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The Mobile Opportunity of Africa

Posted on: 24 January 2012
Category: Authored

With rapid advancement and ubiquity of mobile technology, the applications of mobile devices have become pervasive across all avenues of our daily lives from healthcare, financial services, travel and leisure, media and entertainment to government services, social networking and news dissemination and so on. It presents unprecedented opportunity for all businesses, big or small to [...] Continue Reading

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Are Operators Addressing Subscriber Intent?

Posted on: 17 January 2012
Category: Authored

By Hetarth Patel, Vice President, Sales, FlytxtOriginally appeared in Telecom TigerIntent marketing in a mobile operator scenario is about reviving the purchase intent of a mobile subscriber who has earlier attempted to purchase a product or a service without enough prepaid balance. Presenting his views Hetarth Patel, VP Sales, Flytxt says that Its objective is [...] Continue Reading

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